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Google Ads MCP server

Your agent reads your Google Ads accounts and tells you where the money goes.

Offre gratuite · sans carte bancaire · configuration en 2 minutes

Connect Google Ads, pick your accounts, and your agent can run any read only GAQL query: campaigns and their cost, keywords and their quality score, search terms that triggered your ads, conversions by day.

You do not need your own developer token or a Google Cloud project. Rows come back keyed by field path with numbers as numbers, ready for the agent to compare and summarize.

Tools

What your agent can do in Google Ads

Typed tools with input schemas, so the agent calls them right the first time. Account tools are free on every plan.

ads.google.accounts.list

The Google Ads accounts connected to your workspace.

ads.google.query

Run a read only GAQL SELECT on one account, with paging.

analytics.report

Check what the paid traffic did once it landed, in GA4.

sheets.append

Write the weekly spend and results to a Google Sheet.

Examples

Ask it in plain words

  • “Which campaigns spent the most last week, and what was their cost per conversion?”
  • “List search terms with clicks but no conversions in the last 30 days.”
  • “Find keywords with a quality score under 5 and tell me why they may be low.”
  • “Every Monday, post spend and conversions per campaign in #marketing.”

Setup

Connected in two minutes

  1. 01

    Create a free Anaella account and connect Google Ads from Channels.

  2. 02

    In Claude, add a custom connector with the URL https://api.anaella.com/mcp and sign in. Cursor, Claude Code and other MCP clients take the URL with an API key, as below.

  3. 03

    Ask your agent to do something in Google Ads. Writes come to you for approval first.

Any MCP client (Streamable HTTP)json
{
  "mcpServers": {
    "anaella": {
      "url": "https://api.anaella.com/mcp",
      "headers": { "Authorization": "Bearer ana_..." }
    }
  }
}

The same server reaches every account you connect: one URL for Google Ads and the rest. More setup options

Google Ads MCP FAQ

Do I need a Google Ads developer token?+

No. Anaella uses its own approved access. You sign in with Google and pick the accounts.

Can the agent change bids or budgets?+

Not on Google Ads today: ads.google.query is read only. On Meta Ads the agent can pause, resume and re-budget campaigns, with your approval.

Does it work with manager (MCC) accounts?+

Each client account you pick becomes its own channel, and the agent names the account it queries.

What is GAQL?+

The Google Ads Query Language, a SQL like SELECT over campaigns, ad groups, keywords and metrics. Your agent writes the query from your question.

Same connection

Your agent can also reach

Give your agent your Google Ads.

Free to start, no credit card. Connect the account, add one URL, approve what it does.

Commencer gratuitement →