Google Business Profile MCP server

Connect Google Business Profile, pick your locations, and your agent reads new reviews with their rating and text, drafts a reply in your voice and, once you approve, posts it publicly as the owner.

It can also publish updates (offers, news, events) that appear on your profile in Google Maps and Search, and remove old ones.

A watch on reviews is pushed by Google through Pub/Sub: a new review reaches the agent within moments, with no polling.

• “Draft replies to every unanswered review from this month, warmer for 5 stars, careful for 1 or 2.”
• “Which locations got reviews under 3 stars this week, and what did people complain about?”
• “Post our holiday opening hours as an update on every location.”
• “When a new review arrives, draft a reply and send it to me for approval.”

1. 01

   Create a free Anaella account and connect Google Business Profile from Channels.

2. 02

   In Claude, add a custom connector with the URL https://api.anaella.com/mcp and sign in. Cursor, Claude Code and other MCP clients take the URL with an API key, as below.

3. 03

   Ask your agent to do something in Google Business Profile. Writes come to you for approval first.

{
  "mcpServers": {
    "anaella": {
      "url": "https://api.anaella.com/mcp",
      "headers": { "Authorization": "Bearer ana_..." }
    }
  }
}

The same server reaches every account you connect: one URL for Google Business Profile and the rest. More setup options